ITC’s Sunfeast Dark Fantasy has introduced a groundbreaking initiative, “Big Fantasies: Give Wings to Your Imagination,” aimed at igniting creativity in children by blending art with advanced technology. The launch event took place at St. Joseph’s School, featuring a panel discussion on the “Importance of Igniting a Child’s Imagination,” with distinguished speakers, including actress Mandira Bedi, former ISRO director Prakasha Rao, and Dr. Megha Mahajan from NIMHANS.
Central to this initiative is the “Fantasy Spaceship,” a technologically enhanced bus equipped with interactive screens that will travel to schools across India. This innovative platform allows children to transform their hand-drawn designs into vibrant digital creations, fostering an immersive experience that merges creativity with technology.
Ali Harris Shere, COO of ITC Limited’s Biscuits and Cakes Cluster, expressed enthusiasm for the initiative, stating, “We aim to bring an extraordinary platform for kids to express themselves.” To further fuel imagination, select children will have the chance to visit NASA, witnessing their dreams in the realm of real space exploration. The campaign, starting in Bangalore, is set to roll out nationally, promising a bright future for young innovators.
