ITC Mangaldeep, a prominent player in India’s incense market, has launched its latest product line, Mangaldeep Fusion, an innovative range designed to blend traditional and modern fragrances. This new offering aims to enhance the spiritual experience of consumers who appreciate the balance of heritage and contemporary aromas.
Each pack of Mangaldeep Fusion features three variants, uniquely combining classic scents with modern twists. Noteworthy combinations include sandalwood paired with vetiver, lavender with sage, and the resinous aroma of sambrani blended with luxurious Arabian Oudh. This charcoal-free product is set to transform daily rituals into a modern aromatic journey.
Mr. Gaurav Tayal, Chief Executive of the Matches & Agarbatti Business Division at ITC Ltd., emphasized the brand’s commitment to innovation while honoring tradition. The enthusiasm displayed by over 100 distributors at a recent trade meet in Siliguri underscores strong market interest. In Siliguri, known for its dynamic retail environment and diverse consumer base, Mangaldeep Fusion is expected to resonate well with customers seeking fresh, innovative products. The range will be accessible across retail stores, supermarkets, and online platforms, reinforcing ITC’s strategic market presence in India.
