India’s leading fragrance brand, ITC Engage, has partnered with OTT platform Hoichoi to release a series of five short films titled “HotathDekha” (Sudden Meetings). The series explores spontaneous moments of romance and new connections, highlighting the importance of living in the moment.
The festive season will feature creative renditions of unexpected romantic moments, such as meeting at tuition, college, office, cinema hall, or Durga Puja gatherings, in line with the brand’s narrative of “Engage Suddenly.”Through relatable narratives, viewers will witness the magic of these sudden moments weaved in with Engage On Pocket Perfumes to create an atmosphere that helps two potential lovers to be ready to engage, reach out and take the first step during their first meeting. HotathDekha is streaming live on Hoichoi Minis: HothatDekha: Tuition.
Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division ITC Limited said, “With this move, ITC Engage encourages individuals to embrace and celebrate the magic of these sudden moments of playful chemistry.”
