Indriya, the jewellery brand from the Aditya Birla Group, has expanded its footprint in West Bengal with the launch of its second store in the state, opening a new flagship outlet in Siliguri. The launch marks an important step in strengthening the brand’s presence in eastern India. Located at Queens Park on Sevoke Road, the Siliguri store has been designed to offer an immersive shopping experience. The outlet features curated spaces including a bridal lounge and a dedicated kaarigari room, showcasing the brand’s focus on craftsmanship and design. The store houses an extensive range of over 28,000 jewellery designs that blend heritage-inspired artistry with contemporary aesthetics.
Siliguri, often referred to as the Gateway to the Northeast, plays a key role as a commercial hub for North Bengal. The city’s strong jewellery trade, supported by demand from neighbouring regions and cross-border shoppers, makes it a strategic market for organised jewellery retailers looking to expand in the region. With the addition of the Siliguri outlet, Indriya’s retail network has expanded to 45 stores across India. The brand currently operates stores across major cities including Delhi, Mumbai, Hyderabad, Pune, Kolkata, and several other key urban centres.
Commenting on the launch, Mr. Sandeep Kohli, CEO, Indriya, said Siliguri’s strong commercial culture and appreciation for jewellery craftsmanship made it an important market for the brand’s continued growth.
