IndiaFirst Life Insurance Company Ltd has ended FY-2025 on a high note, driven by an impressive turnaround in the second half of the fiscal year. The insurer, among the youngest in India’s private sector, reported a Retail New Business APE of ₹1,427 crore, marking a 4% year-on-year growth overall and an industry-leading 78% surge in Q4 alone. Rushabh Gandhi, Managing Director & CEO of IndiaFirst Life, attributed the performance to focused execution and a customer-first approach. “Our innovative thinking elevated us from a predominant bancassurer to a multi-channel distribution organisation,” he said.
The company maintained a monthly retail APE above ₹100 crore for nine consecutive months and secured the 12th rank among private life insurers. A key highlight was the 126% growth in Retail New Business APE through non-bancassurance channels. Notably, its agency channel—launched just last year with 32 branches and 3,800 advisors—contributed ₹106 crore in APE.
In Siliguri, IndiaFirst Life’s diversified outreach and expanding agency network have begun yielding positive traction, especially with increasing awareness of financial protection tools among semi-urban customers. With momentum on its side, IndiaFirst Life plans to accelerate its growth trajectory in FY-2026, focusing on innovation and sustainable expansion.
