Jindal (India) Limited, a part of the B.C. Jindal Group, on Monday launched its channel partner loyalty programme titled ‘JLP Shakti – Jindal India Loyalty Programme’ at a well-attended event in Siliguri. The initiative aims to strengthen long-term engagement with dealers and retailers of coated steel products across key markets. The Siliguri launch was part of a nationwide rollout of the programme, following similar events held earlier in Mumbai, Kolkata, Kanpur, Dehradun, Surat and Visakhapatnam. The programme is designed to reward partner loyalty, encourage consistent sales performance and build a digitally connected partner ecosystem aligned with the company’s long-term growth strategy.
Speaking at the event, a spokesperson of Jindal (India) Limited said the company remains focused on deepening relationships with its channel partners while expanding its regional footprint. Partners were also briefed on premium product offerings such as Jindal Sabrang and NeuColour+, which are seeing strong demand in the region. In Siliguri, the city continues to be a key commercial hub for North Bengal and the Northeast, with steady demand for colour-coated steel products driven by housing, infrastructure and trade activities. Retailers at the meet highlighted Siliguri’s growing importance as a distribution centre catering to nearby states and border areas, making loyalty-driven initiatives timely and relevant.
The event, organised with authorised dealer Aahana Associates, saw participation from over 100 retailers and senior company officials.
