Bollywood star Madhuri Dixit is promoting the importance of protein for growing kids in Complan’s “I’m Complan Boy-Girl” campaign. The campaign highlights the need for more protein in children’s growing years, recommending Complan, which has 63% more protein than other leading kid’s health food drinks. Madhuri will be the face of the campaign in Hindi-speaking markets.
The campaign features Madhuri talking to mothers and their kids during the school’s annual day functions, highlighting that doctors emphasize the importance of protein in their children’s growing years. They recommend Complan because of its scientifically developed composition, which contains 63% more protein than other leading kids’ health food drinks, along with 34 vital nutrients.
Complan provides 2X faster growth, supports memory and concentration, and ends with the iconic tagline “I’m Complan Boy-Girl.” Tarun Arora, CEO of Zydus Wellness, said that Complan is an iconic brand in the health food drink category and contains 100% milk protein. The campaign aims to educate mothers about the importance of protein in their children’s growing years and to make the right nutritional choices.
