ICICI Prudential Life Insurance has launched ICICI Pru GIFT Select, a long-term savings product designed to provide guaranteed income while preserving wealth. In an era of economic uncertainty, this product aims to help individuals manage inflation, navigate market fluctuations, and achieve financial goals.
“Our goal is to help customers achieve their long-term financial aspirations with certainty,” said Mr. Amit Palta, Chief Product and Distribution Officer, ICICI Prudential Life Insurance. ICICI Pru GIFT Select offers flexibility in income duration, a 5% annual compounding income feature, and a lump sum payout on maturity in a tax-efficient manner.
The company is also transforming life insurance distribution through the IPRU Edge mobile app, equipping agents with business leads, social media marketing content, and a paperless buying journey. This digital push has boosted agent productivity by 25%, with 98% receiving commissions on the same day. AI-driven solutions now enable 50% of savings policies to be issued within a day. ICICI Prudential’s 99.3% claim settlement ratio and 1.2-day average claim processing time further reinforce its commitment to customer-centric financial solutions.
