At a time when India’s young population is shaping the country’s economic future, ICICI Prudential Life Insurance Company Limited has introduced ICICI Pru Smart Insurance Plan Plus, a market-linked life insurance product designed to meet the long-term financial goals of today’s youth. According to data from the Ministry of Statistics and Programme Implementation (MoSPI), nearly 65 per cent of India’s population is below the age of 35. With aspirations ranging from buying a first home to planning early retirement, experts say disciplined long-term savings and investment will be crucial. Keeping this in mind, ICICI Pru Smart Insurance Plan Plus aims to combine wealth creation with financial protection for families.
The plan allows customers to start investing with premiums beginning at ₹1,000 per month. It offers 25 different fund options and four portfolio strategies, giving investors flexibility to align investments with their risk appetite. The product also allows partial withdrawals to meet urgent financial needs and includes a ‘Waiver of Premium’ add-on to ensure continuity of goals in case of unforeseen events.
Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said the product is structured to invest the entire premium amount as per the customer’s chosen asset allocation, making it a cost-effective option.
