Hindware Limited, a leader in complete bathroom solutions, today launched its new television commercial (TVC) campaign, ‘Hotel Like Bathrooms’, featuring some of the biggest names in cricket. The campaign highlights the aspirations of today’s traveller, who aspires to have the same experience in bathroom as they get in a 5-star hotel. The TVC campaign features prominent players from Royal Challengers Bangalore & Punjab Kings.
The campaign aims to showcase the high-quality bathroom products and solutions from Hindware Italian Collection that offers to create an elegant and comfortable bathroom experience similar to a luxurious hotel. It show cases products such as Element Plus wall mounted and tank less closet, over the counter basin, and Fonte and Hues collection. It will be supported by an extensive 360-degree promotion outreach, including digital, social, OTT, print, radio, and out-of-home activations.
The TVC campaign has been conceptualized by Mullen Lintas, one of India’s leading creative agencies, and will be aired on leading television channels and digital platforms across the country. Commenting on the announcement, Mr. Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Hindware Limited, said, “We are confident that with is collaborated TVC we will be able to connect with wider audience and reinforce our brand’s position across Indian markets.”
