Himalaya Wellness Company, renowned for its commitment to holistic wellness, is proud to announce an innovative collaboration with the Deshapriya Park pandal during the auspicious Pujo celebrations in Kolkata, West Bengal. This collaboration marks the grand execution of the “HaldiChalchitra” for the launch of their new Turmeric range.
Himalaya Wellness Company has strategically placed its Turmeric range at the Deshapriya Park pandal during the Pujo season in West Bengal. The collaboration features traditional Chalchitra paintings, a folk art form, behind the Durga idol, resonating with the essence of the Himalaya Turmeric range. The pandal’s backdrop will also feature vivid imagery of the new Turmeric range packs. Gayatri Kabilan, Category Manager, Himalaya Wellness Company, said, “We look forward to sharing the joy and positivity of Pujo with all the devotees and visitors”.
The Durga Puja rituals use turmeric, or haldi, as a symbol of purification and protection. The Goddess, known as “haldi-mukhi,” is known for her radiant qualities. Himalaya’s new turmeric range offers products like face wash, face pack, scrub, serum, cream, and sheet mask, using Svarasa extraction, as prescribed in Ayurveda.
