Hilton (NYSE: HLT) has announced the signing of its first DoubleTree by Hilton hotel in SiliguriSevoke Road, in partnership with Soonerio Hotels Pvt Ltd, a subsidiary of the Beekay Group. Set to open in 2028, the 120-key hotel will bolster Hilton’s presence in Northeast India, offering its globally renowned hospitality to a rapidly growing market. Siliguri is a crucial junction for trade and tourism, with proximity to Nepal, Bhutan, and Bangladesh. The new property’s prime location on Sevoke Road ensures connectivity to Bagdogra Airport and New Jalpaiguri Railway Station, catering to both business and leisure travelers.
Zubin Saxena, Senior Vice President & Regional Head, South Asia, Hilton, stated, “The signing of DoubleTree by Hilton Siliguri aligns with the demand for upscale accommodations. It reinforces our strategy to expand in key locations and deliver exceptional hospitality.” The entry of DoubleTree by Hilton is expected to uplift Siliguri’s hospitality landscape, aligning with its growing stature as a commercial hub. With a rising influx of tourists heading to Darjeeling, Kalimpong, and Sikkim, high-end accommodations are in demand. The hotel’s premium facilities—including versatile event spaces, a fitness center, and a spa—are set to attract business travelers, destination weddings, and corporate events.
Gopal Garg, Director of Soonerio Hotels, highlighted the opportunity: “Siliguri’s blend of urban amenities and natural beauty makes it ideal for a world-class hospitality brand. This partnership with Hilton will redefine luxury stays in the region.” With Hilton’s expanding presence in South Asia—boasting 64 operating and pipeline hotels—the new DoubleTree by Hilton Siliguri underscores the brand’s commitment to emerging high-growth markets.
