Harpic, the leading brand in the lavatory care category, unveiled a special kit based on the ‘Sanitation Hygiene Education Framework’ in collaboration with Sesame Workshop India Trust. The innovative ‘Swoosh Germs Away!’ kit has been designed in alignment with the National Education Policy (NEP, 2020) and National Curriculum Framework (2022) to support Harpic’s Mission Swachhta aur Paani campaign. This kit aims to promote healthy toilet habits in young children, emphasizing the importance of sanitation for good health.
Harpic and Sesame Workshop India Trust will distribute kits to 17 lakh children in Puri, Odisha, featuring 3D pop-up books, 3D jigsaw puzzles, and an activity booklet. The kits, accompanied by beloved characters Elmo, Chamki, Neela Jaadugar, and KK Kitanu, promote cleanliness and hygiene. The kits transcend language barriers and encourage positive behavior through storytelling.
Sesame Workshop’s characters address critical issues globally, while the curriculum encourages storytelling and positive values. The Harpic Mission Swachhta aur Paani campaign promotes safe toilet habits and behavior change. Gaurav Jain, Executive Vice President, Reckitt – South Asia, said,“Through Harpic’s partnership with Sesame Workshop India Trust, we are ensuring that children dive deep into the nuances of appreciable social behaviour and positive sanitation.”
