Haier Appliances India, the country’s No.1 major appliances brand for 16 consecutive years, has stepped up as the Gold Sponsor of Asia Cup 2025, strengthening its Sport-O-Tainment strategy aimed at India’s young and sports-driven consumers. The partnership underscores Haier’s focus on connecting with cricket enthusiasts by blending sporting excitement with immersive entertainment experiences. Cricket, often described as India’s cultural glue, offers the brand an opportunity to deepen its connection with millions of fans across the country.
“Haier’s association with Asia Cup 2025 reflects our vision of becoming a brand deeply embedded in India’s cultural fabric. Cricket mirrors our values of passion, resilience, and innovation,” said NS Satish, President, Haier Appliances India. He added that the sponsorship will also showcase Haier’s advanced product innovations designed for modern lifestyles. From perimeter advertising to big-screen activations, Haier will gain extensive visibility across stadiums during the tournament.
In Siliguri, retailers expect the sponsorship to further boost consumer interest in Haier’s premium appliances. Local dealers say the blend of cricket and branding is likely to attract aspirational buyers, particularly young households who resonate with both sporting passion and smart technology. Haier’s global sports marketing portfolio includes the IPL, ICC Men’s T20 World Cup 2024, Champions Trophy, and top tennis events such as Roland-Garros and Wimbledon, reinforcing its reputation as a consumer-first, innovation-led brand.
