In Burdwan, West Bengal, ‘Grameen-loan Mela’ was conducted by HDFC Bank, one of India’s top banks. Over 5,000 people attended, including small and marginal farmers, FPOs, agri-startups, small agri-entrepreneurs, transporters, shopkeepers, healthcare enterprises, and MSMEs from the Damodar-basin region. The mela offered a brief outline of its goods and services and stated that it wanted to connect with at least 20,000 individuals in the semi-rural and rural regions.
The products and services included agriculture finance, healthcare finance, construction vehicle finance, commercial equipment finance, and Dukandaar Dhamaka. MSMEs can avail of working capital, Term loans, LC, and bank guarantees. The event was inaugurated by Shri Rahul Shyam Shukla, Group Head –Commercial and Rural Banking, HDFC Bank. Shri. Kamanasish, IPS, Superintendent of Police, Purba Burdwan, graced the occasion as Chief Guest.
Speaking at the launch, Shri. Rahul Shyam Shukla, Group Head, Commercial and Rural Banking, HDFC Bank said, “The ‘Grameen-loan Mela’ initiative is envisioned to bring in financial inclusivity and support small and micro businesses, especially in the semi-urban and rural belts. This initiative is a step towards taking banking to those who need it and contributing to rural prosperity.”
