The Government of Meghalaya and Terumo Blood and Cell Technologies have launched a campaign to increase voluntary blood donation in Ri-Bhoi District. The campaign was inaugurated by the Health Minister, who has unveiled a dedicated number +91 99539 7533 to register as a voluntary blood donor.
The campaign aims to foster a cultural shift in Ri-Bhoi District by encouraging voluntary blood donation as a noble act that can save lives. Through technology and awareness strategies, the government of Meghalaya and Terumo Blood and Cell Technologies aim to dispel misconceptions, mobilize participation, and empower the local community to save lives through blood donation. A highlight of the campaign launch was the release of a multi-lingual comic book, and social media campaign. Government will also distribute informative pamphlets to inform individuals about the importance of blood donation
Mr. Chetan Makam, General Manager and Senior Vice President, Terumo Blood and Cell Technologies, expressed his enthusiasm for the campaign. He stated, “By harnessing the power of communications, we aim to create a groundswell of support for voluntary blood donation at the grassroots level. Our joint efforts aim to establish a sustainable blood ecosystem in the Aspirational District of Ri-Bhoi.”
