Strengthening its retail footprint in West Bengal, Godrej Interio, the home and office furniture brand of Godrej Enterprises Group, has launched a new 5000 sq. ft. store in Siliguri. This expansion aligns with the brand’s strategy to enhance customer experience and capture the growing demand for premium home solutions.
Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio, emphasized the significance of the new outlet, stating, “Our new store in Siliguri reflects our commitment to offering functional and aesthetic furniture for modern Indian homes. With strong brand recall and a strategic location, we expect revenues to reach INR 6 crore annually by FY26.” The company plans to open 15 more stores in West Bengal by FY26 and targets 20% growth over the next three years, with projected revenues of INR 175 crore for the state and INR 350 crore for the eastern region.
Siliguri, a commercial hub in North Bengal, is witnessing a surge in demand for premium furniture, fueled by real estate growth and evolving consumer preferences. Positioned on Sevoke Road, the new Interio store is set to tap into this market by offering home and office furniture, mattresses, dining solutions, and storage options. The store launch features assured discounts, special inaugural offers, and a chance to win Amazon vouchers worth ₹10,000. Godrej Interio is also investing in digital technologies and automation to strengthen its omnichannel presence. With innovations like Upmods series, Kreations X3, and Steel Kitchen 2.0, the brand continues to offer customizable and ergonomic solutions for modern homes and offices.
