Wow! Momo Foods, India’s fastest-growing homegrown QSR brand, is expanding its footprint in the Northeast with the launch of its first Wow! Eats outlet at Vajra World, Gangtok. Scheduled to open on September 12, the 1st-floor outlet will bring together all four of the company’s signature brands – Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi – under one roof, offering a diversified dining experience for local consumers. A standalone Wow! Kulfi store will also open on the Ground Floor, dedicated to the popular Indian dessert with a contemporary twist.
The grand opening will feature festive celebrations and special offers, including a ₹9 momo plate for the first 100 customers, available only on the launch day. The initiative reflects Wow! Momo’s growth strategy of consolidating multiple brands in a single location to attract broader consumer segments and enhance market penetration.
Gangtok’s food and QSR market has been witnessing a surge in demand for organized and experiential dining options, driven by rising disposable incomes and a young, urban demographic. The entry of Wow! Eats is expected to elevate competition, drive footfall at Vajra World, and strengthen Gangtok’s positioning as a regional hub for innovative fast-casual dining. Founded in 2008 in Kolkata, Wow! Momo now operates over 700 outlets across 70+ cities, with Wow! Eats representing its vision of one-stop dining convenience and brand synergy.
