Tata Trusts has launched ‘Gaanth Pe Dhyaan’, an initiative aimed at raising awareness about early detection of breast cancer. The initiative, part of the ‘Kaise Ka Cancer’ campaign, uses the metaphor of ‘lumps in food’ to emphasize the importance of breast self-examination among women. Breast cancer disproportionately affects women in India, with over 50% of cases diagnosed in the late stages. Tata Trusts is dedicated to educating women on the importance of early detection using a simple and innovative metaphor.
The campaign encourages women to apply the same diligence to their health and self-examine their breasts regularly for any signs of a potential cancerous “gaanth.” The initiative has been successful in various locations across India, including Dibrugarh, Ranchi, Kolkata, and Tirupati. Over 150 women registered for breast cancer screening at the Dibrugarh Cancer Care facility.
Dr. Nabajyoti Choudhury, Medical Director & Unit Head at Dibrugarh Cancer Centre, highlighted the North-East’s high cancer incidence and the late diagnosis of breast cancer. ‘Gaanth Pe Dhyaan’ aims to change behavior through screening, encouraging women to take charge of their breast health through self-breast examinations.
