Flipkart, India’s homegrown e-commerce marketplace, successfully hosted the second edition of Food Fest 2025, an immersive celebration of India’s evolving food culture. The event was held on July 8 and 9 at the Flipkart campus in Bengaluru, and the fest extended online through a curated sale between July 5 to July 10, offering shoppers access to gourmet food collections, new launches, and limited-time offers across top brands. The event brought together celebrated chefs, top creators, iconic brands, and food enthusiasts from across the country, reaffirming Flipkart’s commitment to shaping the future of gourmet food discovery and commerce in India. The Flipkart Food Fest 2.0 witnessed exceptional scale and traction, drawing over 25,000 footfalls, with 40+ engagement zones, 10 brand launches, 30+ brand showcases, over 100 million online impressions and visits, and more than 1000 pieces of original content created by influencers and attendees. Anchored in gourmet food discovery and brand visibility, the fest featured new launches from brands such as Sugar Free, Dabur, Happilo, Saffola, and more. High engagement moments, including immersive brand experiences and content-led activations, spotlighted Flipkart’s rapidly growing food and beverage category, positioning it as a key destination for gourmet food discovery.
From engaging food stalls and gourmet tastings to live creator conversations, the on-ground experience was curated to drive immersive brand engagement. Interactive sessions such as the Mixology Masterclass by Cocktail Kompany, The Perfect Coffee Brewing Session, and the high-energy Flipkart Masterchef Challenge enabled hands-on experience, allowing them to engage directly with emerging food trends and brand narratives in a fun, interactive format.
At the heart of the experience were celebrated chefs Pooja Dhingra and Ranveer Brar, who captivated audiences with a live MasterChef’s culinary class. Chef Pooja Dhingra showcased modern Indian desserts with accessible techniques to aspiring home bakers. Chef Ranveer Brar took the spotlight with a high-energy cooking session, demonstrating regional flavours reimagined through a contemporary lens. Acclaimed comedian Rahul Subramanian brought his signature wit to the stage through stand-up comedy, while music band Rosemary & The Herbs added flair to the celebration with an electrifying performance that brought energy to the amphitheatre. India’s top food influencers joined the celebration, sharing their unique experiences across social platforms and spotlighting their culinary journeys.
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