Flipkart, India’s homegrown e-commerce giant, is set to launch the eighth edition of its flagship Samarth sale event, ‘Crafted by Bharat,’ on August 15, 2024, to commemorate India’s 78th Independence Day. This bi-annual event will feature over 25,000 unique handicraft products, spotlighting the craftsmanship of artisans, weavers, and entrepreneurs from across the country.
The sale will highlight more than 100 traditional art forms, including wooden art, metal-casting, and traditional furniture. It will also feature a dedicated storefront for women, rural entrepreneurs, LGBTQ+ communities, and MSMEs from cities like Agra, Jaipur, and Varanasi, underscoring Flipkart’s commitment to inclusivity and diversity.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, emphasized the significance of the event, stating, “This sale is a testament to our commitment to promoting local handicrafts and supporting MSMEs through the Samarth program. By enhancing the visibility of our sellers, we empower them to thrive in the digital marketplace.”
