Flipkart, India’s homegrown e-commerce marketplace, has joined hands with the North Eastern Handicrafts & Handloom Development Corporation Ltd., Guwahati through a Memorandum of Understanding (MoU) under the Flipkart Samarth program. The MoU aims to create shared value for all stakeholders in the Northeast region with a focus on empowering artisans, increasing opportunities for handloom and handicrafts businesses and enabling inclusion opportunities for women self-help groups.
The North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), established in 1977, promotes indigenous crafts by connecting craftsmen to markets and consumers. It generates economic, cultural, and social opportunities for creators and adds cultural value for consumers.
Flipkart Samarth, a platform democratizing Indian handicrafts, has positively impacted the livelihood of 1.5 million artisans. Speaking about the collaboration, Brig. Rajiv Kumar Singh (Retd), Managing Director, North Eastern Handicrafts & Handloom Development Corporation, said, “Through this initiative, we aim to enhance their opportunities with e-commerce and work towards enhancing the state’s economic and social development.”
