Flipkart partners with DPIIT to support Indian Toy Manufacturers

Furthering the agenda to position India as a “Toy Export Hub”, Flipkart, India’s homegrown ecommerce marketplace, in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), organized a workshop aimed at enhancing India’s capabilities in the global toy supply chain. The workshop focused on upskilling and reskilling domestic manufacturers to produce innovative and high-quality toys that represent India’s rich cultural heritage.

The event was graced by Shri. Rajesh Kumar Singh, Secretary, (DPIIT); Shri. Sanjiv, Joint Secretary, DPIIT; Mohammad Isharar Ali, Director, DPIIT; Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart and Manjari Singhal, Head of FMCG and General Merchandise, Flipkart. A workshop with Flipkart attracted hundreds of Indian toy manufacturers, focusing on quality improvement, innovation, and industry standards.

The workshop aimed to equip manufacturers with tools, knowledge, and resources to boost competitiveness and online business growth. Shri Rajesh Kumar Singh, Secretary, Department for Promotion of Industry and Internal Trade (DPIIT) said, “By collaborating with industry leaders like Flipkart, we are taking significant steps towards making India a leading exporter of high-quality toys.” Further, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart said, “We are happy to support DPIIT, Ministry of Commerce’s efforts to help strengthen the Toy industry in India, and accelerate India’s development as a global toy manufacturing and export hub.”