Flipkart, India’s homegrown e-commerce giant, announced the launch of a Zero Commission Model for products priced below Rs. 1,000, aimed at empowering small and medium sellers while making online shopping more affordable for customers. The initiative will reduce sellers’ cost of doing business by up to 30%, combined with reduced return fees and Flipkart’s AI-driven logistics network for reliable national delivery.
Shopsy, Flipkart’s hypervalue platform, will extend the zero commission model to all products across price points, further enhancing its value proposition for sellers targeting essential and value-led categories. The move seeks to remove entry barriers for regional and emerging MSME brands, enabling them to expand confidently in the digital marketplace. Sakait Chaudhary, Senior VP and Head of Marketplace, said, “This initiative marks a step toward building an inclusive e-commerce ecosystem. Millions of customers will benefit from more affordable choices, especially for products priced below Rs. 1,000.”
Local sellers have welcomed the move, noting that lower commission fees can make popular value-led products like household essentials and personal care items more competitive online, potentially boosting sales in the region and encouraging more MSMEs to adopt e-commerce. With this development, Flipkart reinforces its commitment to sustainable growth, transparent operations, and enabling India’s MSMEs to thrive in the digital economy.
