Flipkart Marketplace has improved its seller-friendly policies to encourage digital adoption among MSMEs. These policies aim to improve business cost-efficiency and support sustainable growth. The enhanced capabilities include Pricing Recommendations, Promotion Support, Insta Rewards, Fulfillment Support, and Seller Support Experience. These policies under the ‘Flipkart EDGE’ initiative build upon the foundation laid in 2022.
The initiative aims to empower the seller ecosystem with enhanced clarity, control, and transparency through features like Pricing Recommendations, Promotions, Rewards Platform, Fulfillment and Speed Initiatives, and Guidance Assistance. These changes will help improve the cost efficiency and sustainability of business operations on the Flipkart platform.
Flipkart introduced industry-first strategic policies and capabilities in two phases last year, attracting over 11 lakh sellers, including Shopsy. The platform increased its seller base by 220 percent in 2022, focusing on technology, innovation, supply chain, and operations to help MSMEs adopt digital. Flipkart also launched its pan-India advertising campaign, ‘Kuch Khaas Kamao,’ recently which targets emerging sellers, aiming to achieve business excellence through e-commerce.Rakesh Krishnan, Vice President and Head – Marketplace, Flipkart, said, “Introducing the new features under ‘Flipkart EDGE’ aim to provide continuous support to the seller community and foster sustained growth while enhancing the overall ease of doing business. ”
