India’s iconic watch and accessories brand Fastrack has launched a new brand campaign, ‘Be Both’, celebrating the youth’s effortless straddling of contradictory ideas, beliefs, and attitudes. The campaign features the nation’s favorite young superstar, Vijay Deverakonda as the brand ambassador for Fastrack. The campaign showcases 15 unique watches with design features that combine seemingly opposing elements.
Through #BeBoth, Fastrack welcomes this new era in all of youth’s expressions, especially fashion. The collection includes skeletal automatic, chronographs, and multifunction designs for young men and bling rose gold, unique bracelet designs for young women. The Fastrack ‘BeBoth’ Collection watches are available at Fastrack & Titan World Stores, Multi-Brand Outlets, Lifestyle & Shoppers Stop, and online on www.fastrack.in, Flipkart, Amazon & Myntra.
Fastrack’s brand ambassador Vijay Devarakonda shares, “I am really kicked about this collaboration with Fastrack. ‘Be Both’ with its message of celebrating the contradictions in one’s personality and choices resonates very strongly with me. I am particularly excited about the fashionable creative expression that has been given to this unique observation.”
