ENO, a leading digestive brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), proudly announces the launch of the first-of-its kind chewable antacid, ‘ENO Chewy Bites’ available in two tasty flavours, Tangy Lemon, and Zesty Orange. ENO, a trusted companion for millions for over five decades, has introduced new Chewy Bites to cater to modern lifestyles and increased outdoor eating habits. These tasty Chewy Bites provide fast and effective relief from acidity in various locations like airports, stations, restaurants, and malls.
ENO Chewy Bites, containing 1000 mg of Khatika Churna, is a gentle stomach aid suitable for adults and children over 12 years old. Available in three SKUs, it works on acidity within 1 minute. Ms. Anurita Chopra, Head of Marketing, said, “With this revolutionary launch, we’re offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”
ENO Chewy Bites will be featured in TV, print, and social media communication, featuring a father and son enjoying a food expedition at a friend’s birthday party. The TVC, conceptualized by Ogilvy & Mather, India, is developed by Surjo Deb of Ubik films.
