Emcure Pharmaceuticals has unveiled a major public awareness campaign to normalize breastfeeding in public spaces, celebrating World Breastfeeding Week. This initiative seeks to dismantle social taboos and create supportive environments for mothers. The campaign will feature “Breastfeeding Zones” in nine major cities, including Bangalore, Chennai, Ahmedabad, Coimbatore, Kolkata, Siliguri, Vadodara, Mumbai, and Delhi.
The campaign will see mothers across these cities holding signs in key public areas, such as malls, parks, and cafes, signaling that these spaces are welcoming to breastfeeding. This effort aims to spark meaningful conversations and foster a culture of acceptance.In Siliguri, this initiative comes at a crucial time. T
he city, with its vibrant and growing community, is poised to benefit significantly from the campaign. Local residents are anticipated to embrace the message, creating a ripple effect that encourages broader support for public breastfeeding. This aligns with global health recommendations and reflects a progressive shift in societal attitudes.Ms. Namita Thapar, Whole-time Director of Emcure Pharmaceuticals, emphasized, “We want to create a comfortable environment for mothers to breastfeed anytime, anywhere. Our campaign is dedicated to making breastfeeding a normalized and supported practice across India.”
