Fuelled by the desire to improve everyday technology, Dyson unveiled the Dyson Airstrait™ straightener – wet to dry straightening with air. No hot plates. No heat damage1. Stylers can achieve natural straight styles with body and movement, while maintaining hair strength and a healthy look and feel. The hair tress is contained by two arms, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling, with one machine.
Dyson’s hair straightening machine uses precision air jets with two 1.5mm apertures to accelerate airflow, creating two high-velocity downward blades of air. These blades converge at a 45° angle to form a focused jet of air, allowing for controlled straightening of hair.
This directional airflow aligns hair strands for a smooth finish. Dyson is investing half a billion GBP in research and technology development across the beauty category, studying everything from hair structure to airflow dynamics and the effects on hair health. James Dyson, Founder and Chief Engineer said, “Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style”.
