Edelweiss Life Insurance’s latest report highlights that 60% of India’s Sandwich Generation—adults aged 35-54 supporting both children and elderly parents—feel their financial preparations are inadequate. Conducted with YouGov across 12 cities and 4,005 respondents, the study showed that this generation frequently liquidates investments prematurely, driven by essential needs like healthcare and education, alongside discretionary expenses such as vacations and festivities.
SumitRai, MD & CEO of Edelweiss Life Insurance, explained that family obligations often lead to financial misalignment. “They want to provide for both essentials and aspirations, but often end up feeling unprepared for the future,” Rai noted. The report also revealed that 94% of respondents have some form of financial planning, but less than 60% have active investments across key categories like life insurance and equities. Edelweiss plans to address these challenges with tailored financial solutions to help stabilize long-term financial aspirations.
