Dyson has introduced its first high-fidelity, audio-only headphones, the Dyson OnTrac™, in India, showcasing cutting-edge technology and design. Launched by Chief Engineer Jake Dyson and music icon Badshah, the headphones promise best-in-class Active Noise Cancellation (ANC), reducing external noise by up to 40dB, with real-time tracking via the MyDyson™ app.
Priced at INR 44,900, Dyson OnTrac™ delivers an immersive listening experience, with a frequency range of 6Hz to 21kHz and up to 55 hours of battery life on a single charge. The product also boasts over 2,000 customizable color combinations for ear caps and cushions, offering consumers a blend of performance and style.
In Siliguri, Dyson’s entry into the premium headphone segment is expected to attract discerning buyers looking for advanced technology and superior comfort. Siliguri’s growing demand for luxury electronics positions it as a key market for Dyson’s innovative product lineup. Jake Dyson said, “The Dyson OnTrac™ headphones deliver exceptional sound quality and ANC, catering to India’s growing demand for high-end audio experiences.” Badshah, the brand ambassador, added, “These headphones mirror my personal style and elevate my creative process.”
