Sindur Khela, a traditional ritual on the last day of Durga Puja, involves women applying Sindur to each other, symbolizing the celebration of womanhood and the divine energy of Goddess Durga.
Adani Wilmar, India’s leading FMCG company, celebrated the festival by presenting locally designed Alife soap hampers at Madan Mohan bari Adarsha Club in Cooch Behar, West Bengal.
The hampers contained traditional beetle leaves, Alife’s soaps, and a sindur pouch with delectable mishti (sweets) as a token of cultural appreciation. Adani Wilmar’s Associate Vice President, Marketing and Sales, Vineeth Viswambharan, emphasized the cultural significance of Sindur Khela and the brand’s decision to embrace the spirit of the Pujo and be part of the vibrant celebrations of Sindhu Khela.
