The film achieved a strong opening day with double digit figures, and its future success will rely on the momentum it generates.
The film ‘Tere Ishk Mein,’ a musical love story featuring Dhanush and Kriti Sanon, has begun advance bookings, selling 10,000 tickets at PVRINOX and Cinepolis as of this morning, indicating a promising box office performance.
The film is performing well outside of national chains, with Gujarat-based Rajhans selling over 300 tickets, indicating a strong start. This positive advance in Gujarat typically correlates with better box office results elsewhere.
The film is expected to gain momentum leading up to its release, particularly as smaller chains and single screens begin bookings. Successful musical love stories this year have thrived in these smaller markets, and this film is anticipated to follow suit. The initial advance indicates a promising double-digit opening day, with potential for growth depending on the momentum it generates, marking a strong start for the film.
The film features familiar faces that lack star power, and its success is attributed to music, marking the fourth instance this year of a film thriving on this aspect. The significance of music in Hindi cinema is critical, particularly highlighted by the declining box office performance due to poorer music quality. Music serves as a vital lifeline during challenging times, suggesting that the industry should learn from this trend.
