Dettol has taken a bold stride in its latest move, unveiling not just a new, larger 100g Dettol Bar Soap (multi-pack), but also a stirring campaign celebrating the spirit of Indian success. The campaign, comprising three compelling films, serves as a testament to Dettol’s enduring commitment to safeguarding the dreams of every Indian.
With a keen eye on the burgeoning aspirations of the nation, Dettol’s campaign, crafted by McCann Worldgroup, delves into the heart of India’s progress story. Through poignant narratives depicting aspiring astronauts, cricketers, and engineers, Dettol underscores its pivotal role in enabling individuals to pursue their dreams unhindered by the threat of illness-causing germs. “Dettol has been a stalwart in protecting consumers from disease-causing germs across India,” noted a spokesperson. “Our new campaign, alongside the introduction of the larger 100g Dettol Bar Soap (multi-pack), aims to reach a wider audience, empowering them to chase their dreams with confidence.”
Prasoon Joshi, Chairman of McCann Worldgroup, Asia Pacific, lauded the campaign’s resonance, stating, “Dettol’s initiative resonates deeply with India’s progress narrative, highlighting the symbiotic relationship between protection and ambition.”
