Reckitt, the world’s leading consumer health and Hygiene Company, launched Dettol Banega Swasth India – Swasthya Mantra to celebrate Hand Hygiene Day. The podcast aims to engage younger audiences and spread the message of good hygiene practises. It is available on platforms like Spotify, Apple Podcast, Google Podcast and YouTube in English and Hindi, and is an extension of Dettol BSI School Hygiene Curriculum.
Dettol BSI’s intervention focuses on educating consumers that only a ‘Swachh India can be a Swasth India’. To connect and sensitise the millennial and Gen Z audience, the Banega Swasth India – Swasthya Mantra podcast highlights the importance of cleanliness, sustainable living, and the need to inculcate good hygiene practices.
An engaging and informative 3-volume DIY workbook has been prepared to motivate children to maintain personal hygiene as well as hygiene in home, school, neighbourhood, and even during illness. At the completion of all 3 DIY workbooks, they will be recognized as hygiene champions and receive a badge. Gaurav Jain, Executive Vice President, Reckitt – South Asia said, “With the launch of the first-ever public health and hygiene-focused podcast; Banega Swasth India – Swasthya Mantra, we are taking another step towards combining new-age platforms and information for millennials and Gen Z to spread the right message.”
