The brand has launched a campaign with the actor which includes a television commercial to promote its newly launched Ayurvedic products.
With its new product launch, Dabur is eyeing a significant share in the cooling oil segment that has been dominated by a few players for years.
Commenting on the association, Abhishek Jugran, Vice-President-Marketing, Dabur India said in a statement, “We are thrilled to partner with Nora Fatehi, the epitome of cool power and natural beauty, to launch Dabur Cool King, a new cool hair oil. With a unique innovation. Nora will be instrumental in deepening our consumer connect, especially in the Hindi heartland, as we look to expand the brand’s footprint.”
Nora Fatehi added, “I am thrilled to be joining forces with Dabur, a brand that has been trusted by customers for generations. I can’t wait to share this amazing product with my fans and the world.”
Dabur retails a wide range of personal care brands including Vatika, Fame, Babool, Odonil and Dabur among others. With an all-India presence, the brand is positioned in the mid-range of market value.
