Coca-Cola India and Zepto announced an expansion of their successful collaboration to reinforce their commitment to plastic circularity. The ‘Return and Recycle’ initiative was launched in November 2022 as a pilot project in select locations of Mumbai. It received an overwhelming response from consumers, with over 100kgs of PET bottles collected and recycled as part of the 60-day pilot.
Zepto and Coca Cola are collaborating to digitize their collection strategy by leveraging e-commerce platforms.
Collection bins will be deployed across hundreds of Zepto delivery hubs in Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Pune, and Kolkata. Coca-Cola India’s partnership with Zepto aims to create a circular economy for plastic by connecting all participants in the PET recycling value chain. Leveraging the Zepto two-wheeler distribution network, the “self-sustainable initiative” seeks to collect empty PET bottles of any brand from consumers, which then goes to the recycler as a raw material.
The initiative also demonstrates Coca-Cola’s commitment to the Government of India’s Swachh Bharat Mission, which promotes recycling. Coca-Cola India and Zepto’s ‘Return and Recycle’ initiative promotes sustainability. Commenting on the expansion of the initiative, Abhishek Gupta, Chief Customer Officer Coca-Cola India and Southwest Asia, said, “With the ‘return and recycle’ initiative across India, we are furthering the company’s global goal ofcreating a world without waste.”
