Cipla Ltd.’s #BerokZindagi, partners with one of India’s leading digital entertainment companies, Pocket Aces, to create multiple sketches for the platform’s leading short-form content channel – FilterCopy. Cipla is partnering with Pocket Aces to create a unique campaign to dispel asthma myths, improve inhaler acceptance, and inspire asthmatics to live a Berok Zindagi.
This partnership marks Cipla’s entry into alternative content formats, using relatable storytelling to convey important messages. The first video, ‘A Monsoon Romance: When Opposites Attract’, premiered on FilterCopy’s YouTube channel.FilterCopy and Cipla are collaborating on a series of heartwarming videos, each showcasing a ‘Slice-of-life’ story. The first premiere features a captivating love story set in Mumbai during romantic monsoons, highlighting that asthmatics can enjoy the rainy season with proper treatment.
The films will be cross-adjusted through FilterCopy’s social media channels, reaching over 22 million viewers and available in six languages: Hindi, Bengali, Telugu, Tamil, Malayalam, and Kannada. Aditi Shrivastava, Co-Founder & CEO, Pocket Acessaid, “Via this campaign, we are looking forward to leveraging our channel FilterCopy to educate, break myths, and empower our audiences to live #BerokZindagi.”
