India’s largest digital marketing services company, LS Digital (formerly LogicServe Digital), has acquired Social Panga according to a company statement. The integrated creative company will become part of LS Digital’s six-pillar structure, which consists of media, UI/UX, creative and communication, CX (MarTech), data and insights and tech innovation.
This is LS Digital’s third acquisition. Last year, it acquired Langoor Digital and F1 Studios.
“This marks an important step towards achieving the goal of creating an end-to-end suite of services in India for the world,” it said.
“Social Panga will give the group an added edge in our robust digital marketing transformation services. We share a common vision of building the group for the world with Indian roots. It further enhances our capabilities after Langoor Digital and F1 Studios joined the group last year,” Prasad Shejale, Chief Executive Officer (CEO) and Founder of LS Digital said.
Social Panga has a presence in Mumbai, Bengaluru, and Delhi, where it has over 150 clients and a team of over 350 employees. It also has an internal video production arm, The Yellow Shutter, which has shot more than 100 commercials.
Himanshu Arora, Co-Founder, Social Panga, said, “We are grateful for this partnership, as it is the first time in the Indian advertising industry that juggernauts and experts in their respective fields have come together to rewrite the rules to create a lethal force. Not just for India but for the world. . Our vision of building an all-India group with specialized offerings is coming to fruition, allowing us to serve our customers with best-in-class, integrated solutions.”
“AI drives our innovative thinking, while media makes it big. For the first time in India, significant companies are coming together, separating us. With experienced founders and specialized teams, we are building the largest integrated marketing platform in India. From India to the world, our special approach addresses business challenges. We are strong, a special team, ready to be a force from One Country at a time from India,” added Gaurav Arora, co-founder of Social Panga.
