Centrum India, a leader in multivitamin solutions, proudly announces the launch of Centrum Recharge, a pioneering effervescent energy drink mix enriched with 13 essential vitamins and minerals, including B Vitamins, Vitamin C, Magnesium, and Zinc. Designed to support energy, immunity, and hydration, Centrum Recharge contains twice the vitamins and minerals of leading competitors and is free from added sugars. Available in convenient, single-serve sachets priced at ₹10 each, it caters to both adults and children.
To amplify the launch, Centrum has partnered with Bollywood actress and brand ambassador Anushka Sharma, who features prominently in a nationwide multimedia campaign. The campaign highlights the importance of replenishing lost vitamins and minerals during daily activities and positions Centrum Recharge as a comprehensive wellness solution for active consumers.
There is a notable surge in demand for health supplements that deliver nutritional value with convenience. Retailers in this key regional market report enthusiastic consumer response, driven by growing health consciousness and preference for sugar-free energy options. Centrum Recharge is now available across pharmacies, supermarkets, grocery outlets, and e-commerce platforms nationwide. Anushka Sharma commented, “I am thrilled to represent Centrum Recharge, a product that supports natural energy and hydration in today’s fast-paced world.”
