Sports and style enthusiasts have reason to cheer as Campus Activewear, India’s popular athleisure footwear brand, has been announced as the Title Partner for the Bengal Pro T20 League 2025. With this partnership, Campus aims to connect more deeply with young consumers by promoting regional cricket and encouraging fitness and fashion through its youth-centric approach.
The Bengal Pro T20 League, featuring both men’s and women’s teams, will be broadcast on Star Sports 3 and streamed on FanCode. Inspired by the IPL, the league offers a dynamic platform for emerging talent, aligning perfectly with Campus’s motto—“Move Your Way”. The brand plans to amplify its visibility with strong on-ground presence and digital activations across OTT and social media platforms.
Campus’s latest move has generated excitement. Local retailers say the brand’s affordable yet trendy offerings are already popular among college-goers and young professionals. With cricket fever catching on, this partnership is expected to drive even more consumer interest, making Campus the go-to brand for those who want to move in comfort and style.
