The sight, the sounds, the scents, the sheer sensation – there is no way to describe the feeling of a Pujo in Bengal. It is one of the biggest festivals in the region, a five-day extravaganza that is known the world over for its unique experience. But how do the people who bring alive these elaborate festivities – the artists, Pujo committee members, volunteers, policemen, drivers, and many more champions working tirelessly behind the scenes, deal with the stress involved with such a monumental undertaking?
Cadbury Perk, a beloved brand of Mondelez India, is showcasing its impressive success with its latest campaign, “ChaapKhabo Na, Perk Khabo!”. Featuring popular Bengali celebs like RJ Somak Ghosh and actor Kalpan Mitra, the campaign’s short films celebrate the champions behind the celebrations in a quirky, light-hearted way, just like Perk, asking them to share their fun take on the stressors involved in Pujo.
The multi-pronged campaign complements this with outdoor activation across key markets in Bengal such as Siliguri, Asansol, Barrackpore,Howrah, and more, partnering with key pandals to over the five-day festivities.
