Britannia NutriChoice has launched a new brand campaign centred on the idea that “one good choice makes the next one easier,” while also introducing its latest product — 100% Millets Apple Cinnamon flavoured cookies. The campaign features actor Aamir Khan as the brand’s new face and highlights everyday moments where small choices can influence daily habits. Conceptualised by Lowe Lintas, the campaign films present relatable, slice-of-life situations, using light humour to show how one positive decision can create momentum for healthier choices through the day. Britannia NutriChoice said the initiative reflects a simple and realistic approach to encouraging mindful snacking.
Alongside the campaign, Britannia Industries has expanded the NutriChoice portfolio with the new Apple Cinnamon variant made with 100% millet flour, led by jowar, along with foxtail and ragi millets. The cookies contain no added sugar, no maida and no palm oil, and are priced at ₹55 for a 100-gram pack. They will be available across modern trade and leading quick-commerce platforms in key metro cities.
Retailers say demand for healthier packaged snacks has been steadily rising, driven by young professionals and families looking for convenient yet better-for-you options during tea breaks and work hours. With its millet-based positioning and competitive pricing, industry observers believe the new NutriChoice variant could find steady traction growing organised retail and online delivery ecosystem.
TVC: Britannia NutriChoice Digestive | Britannia NutriChoice 100% Millets | Britannia NutriChoice Oats & Millets
