Britannia Marie Gold has announced “HerStore,” a groundbreaking digital ecosystem aimed at empowering women-led businesses nationwide. The platform, announced on International Women’s Day, signifies Britannia’s commitment to providing continuous support and resources for womenpreneurs.
HerStore, with its tagline “Saath Judo, Saath Udo,” symbolizes unity and empowerment, offering a platform where women entrepreneurs can uplift each other and achieve greater heights. Powered by Britannia Marie Gold, HerStore features a unique marketplace showcasing products and services exclusively owned by women. Moreover, the platform plans to introduce a comprehensive range of training, workshops, and upskilling videos tailored to equip women entrepreneurs with essential skills and knowledge.Building on the success of Britannia Marie Gold’s MyStartup Contest, which has already supported over 50 entrepreneurs with seed funding and skills training, HerStore aims to democratize the entrepreneurial landscape for women. The platform boasts a zero-commission model, ensuring that womenpreneurs can showcase their offerings without additional financial burdens.
Amit Doshi, Chief Marketing Officer at Britannia Industries, expressed the company’s dedication to nurturing women entrepreneurs, emphasizing HerStore’s role in providing continuous guidance and support. He highlighted the platform’s potential to democratize the ecosystem for women entrepreneurs across India.HerStore, conceptualized by MullenLowe Lintas group and developed by Hash Connect, aims to revolutionize the digital landscape by empowering womenpreneurs with a robust technology platform. Subramanyeswar S. (Subbu), Group CEO of MullenLowe Lintas Group, hailed HerStore as a movement to support and empower womenpreneurs, reflecting Britannia Marie Gold’s commitment to enabling entrepreneurship and driving meaningful change.
Vinod Kumar, Chief Strategy Officer at Hash Connect, underscored the platform’s unique challenges, emphasizing its focus on providing a seamless user experience while catering to diverse e-commerce businesses and services.With over 50 businesses already listed on HerStore, the platform promises to be a game-changer for women entrepreneurs in India.
