Britannia Gobbles Cake has launched its limited-edition Heritage Pack, designed to celebrate West Bengal’s rich cultural pride. The specially crafted pack, featuring the iconic Howrah Bridge, reflects Britannia’s enduring connection with consumers in the region, where its cakes have been a part of celebrations and everyday moments alike. The Heritage Pack’s release reinforces Britannia’s commitment to its popular slogan in Bengal, “Shonar Banglar, Moner Khabar.”
Speaking about the launch, Yudhishter Shringi, Chief Business Officer of Adjacency Businesses at Britannia Industries, said, “West Bengal has always been a region with deep-rooted cultural pride, and Britannia has been fortunate to be part of that legacy for so many years. Our Britannia Gobbles Cake Heritage Packs symbolize more than just a treat; they represent the occasions—big and small—where Britannia has been part of consumers’ lives.”
In Siliguri, a major market for Britannia, the launch is generating buzz among retailers and consumers eager to connect with the brand’s nostalgia-filled offering. Siliguri retailers expect high demand, viewing the Heritage Pack as a nod to regional pride that will further solidify Britannia’s footprint.
