Seagram’s Blenders Pride Reserve Collection, the most premium Indian whisky, has sold over 1 million cases in a year from July 22 to June 23, becoming the 3rd largest brand in the category. This impressive growth of 30% CAGR in annual sales over the last three years is a testament to the rising premiumization trend in the Indian whisky market.
The Blenders Pride Reserve Collection contributes over 11% volume to the Blenders Pride portfolio and has become the destination for those seeking an elevate taste profile. Made with the finest reserve scotch malts, handcrafted by master blender Kevin Balmforth, the whisky is matured in select European and American casks, infusing indulgent and smooth flavors, providing consumers with a taste of the finest Indian whisky.
Speaking on this milestone, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Blenders Pride Reserve Collection has created a new benchmark of success, becoming the 3rd largest brand in Indian Premium whisky category. Its impressive growth affirms that discerning Indian consumers are preferring its smooth and indulgent taste, as it increasingly becomes the brand of choice among those looking for the finest Indian whisky experience.”
