Blenders Pride Packaged Drinking Water today announced its headlining partnership with the prestigious Filmfare Glamour & Style Awards 2025. This strategic collaboration unites two powerful names in fashion and entertainment, creating a platform that celebrates icons who define trends, exude confidence, and embody the spirit of being The One & Only.
The awards recognized emerging talent with bespoke honors powered by Blenders Pride: Ishaan Khatter as Face of Fashion, Tamannaah Bhatia as Most Desirable (Female), and Ananya Panday as Best Youth Icon (Female). Commenting on the association, Ishwindar Singh, General Manager, Marketing at Pernod Ricard India, said, “Blenders Pride has always been at the forefront of fashion and style. This partnership with Filmfare reaffirms our commitment to honoring those who set new benchmarks in glamour and culture.”
The announcement has generated significant interest among retailers and lifestyle consumers. Market observers note that aspirational buyers are increasingly engaging with brands linked to premium events, translating into greater traction for lifestyle and fashion categories in the city’s growing urban consumer base. Pernod Ricard India, a subsidiary of Pernod Ricard SA, continues to strengthen its premium portfolio while embedding sustainability and responsibility at the core of its operations nationwide.
