Blenders Pride Packaged Drinking Water has announced the launch of its latest campaign, ‘The One And Only’, presenting a new narrative that celebrates success defined by distinction, confidence and individuality. The campaign was unveiled on March 2, 2026, reinforcing the brand’s cultural leadership and legacy in shaping aspirational success. The campaign highlights the brand’s belief that in a world where success markers are increasingly visible and crowded, true success lies in standing apart and commanding admiration. The narrative is brought to life through three protagonists—Avanti Nagrath, Kirandeep Chahal and Mahieka Sharma—each embodying a unique facet of the brand. Avanti represents fearless confidence and charisma, Kirandeep reflects magnetic presence and unapologetic individuality, while Mahieka portrays poise and quiet admiration.
Blenders Pride Packaged Drinking Water said the campaign aligns with its longstanding commitment to style and substance, with the brand having shaped aspirational success in modern Indian culture through innovations, industry-first initiatives and iconic fashion platforms.
The company stated that the 360-degree integrated campaign has been launched across digital and social media platforms, front-page advertisements in leading newspapers and high-impact outdoor displays across major cities, along with visibility during the ongoing ICC T20 World Cup. Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said the campaign reflects the aspirations of today’s youth who seek not only recognition but also admiration and influence while pursuing success.
Watch the latest film here: www.youtube.com/watch?v=-z3YH-R-QiM
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