Bhubaneswar witnessed a spectacular transformation into a fashion haven as the Blenders Pride Fashion NXT Festival made its debut on March 2nd, setting new standards in experiential fashion events. The festival, a pioneering initiative in India, seamlessly blended haute couture, pulsating music, and immersive brand experiences, captivating attendees with its avant-garde offerings.
The highlight of the evening was a mesmerizing fashion show curated by ace designer Nachiket Barve, featuring the enchanting presence of Bollywood star Sanya Malhotra. Barve’s collection, “La Dolce Vita,” artfully melded travel-inspired motifs with a striking color palette of black and gold. The Fashion NXT Spotlight segment showcased emerging trends across three themes: WANDERLUXE, GLOSS & GLAM, and INTERGLAMATIC, symbolizing the evolution of contemporary fashion.The festival reached a crescendo with electrifying musical performances by DJ Rabab, Progressive Brothers, and the sensational Ritviz, ensuring a night of non-stop entertainment. Hosted by the charismatic VJ and actor Anusha Dandekar, the festival also featured collaborations with leading lifestyle brands, offering attendees a diverse array of engaging experiences.
Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, expressed enthusiasm for expanding fashion experiences into new territories and collaborating with top industry players. Designer Nachiket Barve commended the festival for its innovative approach, while Sanya Malhotra praised the magnetic ambiance and Barve’s glamorous collection.Ashish Soni, Curator-in-Chief of Blenders Pride Glassware Fashion NXT, hailed the festival as a milestone in fashion experiences, promising to redefine fashion landscapes across India.
