Birla Opus Paints, the newest player in the decorative paints segment under the Aditya Birla Group’s Grasim Industries, has launched its latest campaign, ‘Naye Zamane Ka Naya Paint’ (New Paint for the New Era). Featuring Bollywood sensations Vicky Kaushal and Rashmika Mandanna alongside seasoned actors Neena Gupta and Saurabh Shukla, the campaign showcases the brand’s focus on modern consumer needs through superior product performance.
Conceptualized by Leo Burnett India, the campaign will be promoted across multiple platforms, including TV, digital media, print, and radio, in Hindi and various regional languages. Rakshit Hargave, CEO of Birla Opus Paints, expressed confidence that the campaign will resonate well with consumers, highlighting the fresh energy brought by the star cast.
In Siliguri, the response has been particularly promising, with local retailers reporting a surge in interest in Birla Opus Paints. As consumers in the region increasingly seek innovative and high-quality painting solutions, the campaign is set to enhance brand visibility and drive sales, especially during the upcoming festive season.
